Dozens of Food & Lifestyle | Foll. 4,6M | ER 1% - 22%
Chicken Puff Pizza
February - March 2020
Pizza Hut is the world’s largest pizza chain with around 20,000 restaurants worldwide.
The campaign was to launch the new Pizza variant #ChickenPuffPizza and the goal was awareness. The plan was to drive product feature messaging through Food and Lifestyle KOL’s that included store visit activation. IG story filter challenge drove users to feature on Pizza Hut page and win exciting prizes.