Why Should Influencers Start Looking At Data And Seek Its Interpretation? Years ago, when Influencers on social media were not a force to reckon with,

What Is The Difference In Working With Creators Versus Influencers? So, you want to amp up your marketing efforts and drive sales? Arguably, one of

How Coffee Brands Globally Are Using Influencer Marketing To Achieve Marketing Success? Starbucks Frappuccino dominating selfies on Instagram, vlogs about pumpkin spiced lattes, and weblog

Insurance needs to Unbox the Power of Influence  Insurance companies are known for their catchy 30-second TV commercials and attention-grabbing billboards. But as social media

Covid has changed the communication and engagement metrics for people. They are on their phones most of the time. There has been a massive shift

#.1 Planning and Data will rule Influencer marketing According to us, the top trend to prevail over the year will be Performance-based influencer marketing as

It all starts with emotions!!! Women represent the softer & emotional side. A brand’s relationship with a consumer is based on emotions they convey and

Content is the fire that ignites creators. Creators get content!! Content attracts audiences, audiences lead to communities…it’s a circular loop that gets hyper accelerated –

Every economy today is about acquisition and retention. The same is the case with brands and influencers. Intelligent brand managers will tell you that one-off

The tracking cookie continues to crumble. Firefox and Safari already block tracking cookies by default, and now Google’s Chrome browser has joined the third-party-cookie-blocking fray.

BeTagged gazes whats in store for Influencer marketing #4 Brand influencer partnership will be key Influencers will become true brand partners in 2021, with brands

BeTagged gazes whats in store for Influencer marketing #3 Micro and nano influencers will continue to rise Influencer marketing is a key strategy for promoting

BeTagged gazes whats in store for Influencer marketing #2 Video content will dominate Transitory Video content is one of the most engaging forms of content

BeTagged gazes whats in store for Influencer marketing #1 Transitory content will keep gaining popularity. Transitory content is something that is available only for a

The pandemic has forced brands and retailers to rethink how they approach key events this year. The approaching festive season will be no exception. Seasonality