Why Should Influencers Start Looking At Data And Seek Its Interpretation? Years ago, when Influencers on social media were not a force to reckon with,
What Is The Difference In Working With Creators Versus Influencers? So, you want to amp up your marketing efforts and drive sales? Arguably, one of
How Coffee Brands Globally Are Using Influencer Marketing To Achieve Marketing Success? Starbucks Frappuccino dominating selfies on Instagram, vlogs about pumpkin spiced lattes, and weblog
Covid has changed the communication and engagement metrics for people. They are on their phones most of the time. There has been a massive shift
#.1 Planning and Data will rule Influencer marketing According to us, the top trend to prevail over the year will be Performance-based influencer marketing as
It all starts with emotions!!! Women represent the softer & emotional side. A brand’s relationship with a consumer is based on emotions they convey and
Content is the fire that ignites creators. Creators get content!! Content attracts audiences, audiences lead to communities…it’s a circular loop that gets hyper accelerated –
The tracking cookie continues to crumble. Firefox and Safari already block tracking cookies by default, and now Google’s Chrome browser has joined the third-party-cookie-blocking fray.