Transitory content is something that is available only for a short period and disappears afterwards. Instagram and Snapchat stories are perfect examples of this type of content.

Today, people’s attention spans are short, patience is premium and the way they like to consume content has also changed. This is why content formats like Stories have become popular. They are short, engaging, and addictive in a way that people can spend hours scrolling through one Story after another.This is evident by the substantial rise in Instagram Stories’ daily active users : According to Instagram, over 500 million accounts use Instagram Stories every day.The swipe up feature gives marketeers the opportunity to drive traffic directly to the desired destination. Stories will be the single biggest tool used by the brands in 2021.