BeTagged executed the online launch of Godrej’s new insect repellant. The key goal was to create Brand awareness. The two-pronged strategy provided was to Communicate Need and Drive product feature messaging. The route was through a combination of 20 KOL’s with main KOL being Caca Tengker. The focus was on conversions on the e-commerce platforms – Shopee, Tokopedia and Blibli.