Automotive & Lifestyle | No. of influencers 10
| Foll. 12.2M | ER 1% - 10%
Hyundai collaborated with world renowned K-pop band BTS to promote an offline event.
The purpose of the campaign was to promote the launch of Hyundai Santa FE. The BTS fanbase also known as Army KOL were invited to attend the offline event, take part in the photo booth and test drive Hyundai cars in order to win merchandise.
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