Celebrity| No. of influencers 1 | Foll. 33,6M | ER 1.4%
Lazada Group is a multinational technology company which focuses mainly on e-commerce.
The purpose of the campaign was to promote Lazada Garbolnas 12.12 on Instagram. Natasha Wilona, a major celebrity was used to promote the special flash deals during the Garbolnas 12.12. She also presided over the Grand show for Lazada which was telecasted on the National television.