Be Tagged executed the online launch of Godrej’s new insect repellant. The key goal was to create Brand awareness through an influencer marketing campaign.  The two pronged strategy provided was to Communicate Need and Drive product feature messaging. The route was through a combination of 20 KOL’s with main KOL being Caca Tengker. The focus was on conversions on the e-commerce platforms – Shopee, Tokopedia and Blibli.