Natasha Wilona | Foll. 23,8M | ER 1,7%
NYU - Casual
Nov 2019 - Jan 2020
NYU hair color by Godrej is a leading young ammonia free hair color product in Indonesia.
We exclusively in association with top celebrity Natasha Wilona strategised, designed and excecuted the campaign for NYU on YouTube & Social Media. We drove product feature messaging as casual themes on a daily basis aimed at the young audience. Millions of views, reach and impressions makes this one of the most successful campaign for the brand on digital in 2019-2020.