Food & Lifestyle | No. of influencers 23
| Foll. 11.9M | ER 1% - 13%
Paseo Calorie Absorb
March 2021-April 2021
Paseo is an Indonesian tissue producer that exports world-class tissue with international standards to 65 countries in 6 continents around the world.
The purpose of the campaign was to promote the calorie absorbing capacity of the new paseo calorie absorb tissue range, which can absorb up to 234 calories per paper from fried food products. The campaign used celebrity chef Arnold Poernomo, along with several health KOLS, celebs, foodies and buzzers. The campaign also comprised of a photo competition encouraging the audience to recreate Chef Arnolds post in order to win prizes.