Services / Influencer Marketing

Influencer Marketing

Influencers are media.
We plan them like media.

Strategy, influencer discovery, contracting, campaign management and reporting, end to end. We map every influencer’s followers before we choose, so you reach your real audience and pay for influence, not vanity numbers.

How we choose

You’re not buying an influencer. You’re buying their audience.

No brand buys a TV slot without knowing who’s watching. So we map followers first, then choose.

  1. Define your audience

    The customers, citizens or voters you need to reach, by market, city, language and interest.

  2. Map every influencer’s followers

    Age and gender, city and region, language, interests, engagement, and real versus fake followers.

  3. Choose by audience match

    The influencers whose followers are your audience, at any size, from nano to celebrity.

What’s included

Everything from brief to results.

  • Influencer discovery across the whole market, with no fixed roster
  • Audience-quality and fake-follower checks
  • Briefs, approvals and contracting
  • Nano to celebrity tiers, including regional and vernacular voices
  • Always-on ambassador programmes and launch campaigns
  • Usage rights so the best posts can run as ads
  • Reporting on reach, engagement, sales, ROI and CAC

How it connects. Every post can become ad creative through Digital Advertising, and every credible mention helps AI assistants recommend your brand through Search & AI Visibility.

Brand chatter tracking then shows what changed in the conversation, which shapes the next round of influencer selection.

Frequently asked questions

How do you choose influencers?

We start from the audience you need to reach, then map each influencer’s followers: who they are, where they live, what language they speak, what they care about and whether they are real. We pick on audience match and merit, not on fame or follower count.

Do you work with a fixed roster?

No. We work with any influencer or creator who is right for your audience, which means our recommendations are never limited by who we have signed.

How do you measure ROI?

We agree targets before launch, such as reach, engagement, clicks, sales or cost per acquisition, then track them with links, codes and platform data, and report against them throughout the campaign.

What does a campaign cost?

It depends on your goals, markets and the mix of influencers. Tell us your objective and budget range and we will recommend the most efficient plan.

Which platforms do you cover?

Instagram, YouTube and YouTube Shorts, TikTok where available, Facebook, X, LinkedIn and regional platforms, depending on where your audience spends time.

Let’s build your growth engine.

Tell us where you want to grow. A strategist will come back within one business day with ideas, not a sales script.