People do not buy goods & services
They buy relations, stories & magic
– Seth Godin –
Regardless of the ever-changing trends and influences in marketing, there is one phenomenon which doesn’t go out of fashion – word of mouth marketing. A whopping 92% of consumers trust a personal recommendation from a friend. And that is a number that hardly any advertisement can beat -paldesk
WHY INFLUENCER MARKETING
Accurate and Specific Target Audience
Effective & Affordable
Avoid Ad Blocks
Consumers make a purchase decision for a product or service after a positive review from a trusted influencer.
Influencers have a niche audience which in turn helps brands to
communicate directly with their prospective customers.
Collaborations with influencers generates excellent value for money
when aiming to connect with a target market. In most cases, it
generates a return on the original investment.
Influencers content is highly personalized so that the sponsored post doesn’t appear to be salesy, which results in brand engagement
and consumer trust.