Transitory Video content is one of the most engaging forms of content and will soon dominate social media, a clear winner over all other content types. Whether it is short-form videos like those popular on TikTok or Stories or long-form content on YouTube, videos are the future of social media content. According to a Cisco study, by 2022, 82% of all online content will be video content. This clearly shows how important it is to start utilizing video content to stay relevant in the social media domain.

Across the board the Influencers agree that Videos are more authentic, in the moment, and the less ‘curated’ they are the better it is. It keeps viewers more engaged and a stronger authenticity makes people feel more human and part of the action. Consumers want more content which is engaging and videos and podcasts are top of the list. Brands realize this, which opens the door for highly rewarding partnerships with influencers in 2021.