Influencer marketing is a key strategy for promoting your business and products on Instagram, with micro-influencers (those with less than 200k followers) yielding great results for businesses!

Data on BeTagged’s platform shows that micro and nano influencers have the highest engagement rates. It’s not just the engagement rate but word mapping shows relevant conversations around the content posted. We have observed that more and more businesses are seeing the value in partnering with Instagram influencers who have a small (or “micro”/” nano”) but highly engaged following. Some of the micro/nano influencers are highly respected subject experts. The rise of nano and micro influencers is still in its early stages and there will be sustained growth in no of brands working with nano and micro influencers over the next two years.

Influencers are decentralized media units who survive and thrive purely on merit of content. Micro and nano influencers fall into the niche category, specialized and even regional at times, which the brands will always find valuable. Of course, brands also know that consumers trust influencers opinion of products much more than brands themselves – or even major celebrities – so a lot of brands are looking to partner with more relatable influencers.

So, 2021 – More power to micro and nano influencers!!