Top Parents Blogger | Micro Influencers
October - November 2019
CIMBNIAGA is the 6th largest bank in Indonesia.No.1 in terms of Transaction Value.
Be Tagged was mandated to drive opening of Savings account for a new demographic. The route taken was testimonial based captioning with top bloggers to deliver high ROI – a staggering 442% of estimated impressions.
The strategy adopted was derived from insights gathered in another market. Savings account for dependent kids drove retention and new account openings for Axis Bank one of the leading banks in India.