KOL
Moms with Kids | Micro - Mega Influencers
Product
Enfagow Essentials
Period
September 2020
Enfagrow Essentials stands out with the Nutriq+ formula which contains 10 essential nutrients for Indonesian children to grow responsive, agile, and resilient.
Synopsis:
Be Tagged was mandated to drive Instagram campaign with Carousel and Stories format for campaign “Saatnya Anak Indonesia Bersinar di Pentas Dunia” and drive live traffic to selected e-commerce highlighted special package gimmick for every buyer – with highest live share viewership at 19k participants at Lazada.
Footnote:
The strategy adopted was derived from insights gathered in another market. Capturing smart modern moms with family oriented persona having a learn moment with their kid but also share it on social talk the concern and tips for kids strong development.
INSTAGRAM CAMPAIGN
Total Est. Impressions
0
Total Actual Impressions
0
Achievement
0
%