Fandy Christian | Foll. 1,7M | ER 2,2%
Randy Pangalila | Foll. 890K | ER 1,9%
Hanna Saraswati | Foll. 2,2M | ER 1,9%
Komo Ricky | Foll. 523K | ER 1,1%
January - August 2020
Hyundai has been working very closely with Grab since early 2018, when the two parties announced a strategic partnership where Hyundai would place a direct investment in the Singapore-based on-demand transportation and mobile payments platform, with the Ioniq Electric as one of the primary vehicles. In January 2020 they officially introduced its GrabCar Electric service in Indonesia.
Be Tagged conceptualised and executed the entire Influencer marketing component of the launch of officially introduced its GrabCar Electric service in Indonesia and post launch campaign of Hyundai Ioniq in Indonesia. The campaign involved a combination of organic content on social media and on ground execution with 4 top influencers in Indonesia. The result showcased that the selection of relevant Influencers leads to a high return of investment. The campaign ran through the period of COVID 19 and required alteration from time to time. The speed to market and agility shown by the team ensured constantly higher deliveries over what was mandated.