Ideas on influence, search and AI.

Influencer commerce pays creators when they sell. How it works, why Amazon, Myntra and YouTube are scaling it, and how brands in India and SEA can start.

AI assistants recommend the brands people talk about. Here’s how influencer and creator content drives GEO and AI search visibility, with a 5-step playbook.

Why Should Influencers Start Looking At Data And Seek Its Interpretation? Years ago, when Influencers on social media were not a force to reckon with, planning acampaign was not that tough logistically. Few large corporates controlled the media and for a brand or media agency it meant dealing with a limited number of executives to negotiate

What Is The Difference In Working With Creators Versus Influencers? So, you want to amp up your marketing efforts and drive sales? Arguably, one of the best ways to do that is through social media. Working with creators and influencers to market your products has been a game-changer for so many brands, allowing them to

How Coffee Brands Globally Are Using Influencer Marketing To Achieve Marketing Success? Starbucks Frappuccino dominating selfies on Instagram, vlogs about pumpkin spiced lattes, and weblog posts as “Review of Starbucks’ Orange/Mango Blend” — Starbucks fills social media like its paper cups. When interviewing so-called “influencers” about why they post the maritime logo of the mermaid

Insurance needs to Unbox the Power of Influence  Insurance companies are known for their catchy 30-second TV commercials and attention-grabbing billboards. But as social media has risen to the forefront of consumers’ lives, another marketing avenue is gaining ground – social media! Indonesia has 170 mn users of social media. On an average people in

Covid has changed the communication and engagement metrics for people. They are on their phones most of the time. There has been a massive shift and adoption of digital and that’s the reason why marketers are shifting from traditional to Online / Digital marketing.  Google Temasek Bain & Company Report : e-Conomy SEA 2020 highlights

#.1 Planning and Data will rule Influencer marketing According to us, the top trend to prevail over the year will be Performance-based influencer marketing as it is on the rise and is increasing more than ever as brands and influencers seek out long-term partnerships. This in turn will result in numerically pre-defined terms to be

It all starts with emotions!!! Women represent the softer & emotional side. A brand’s relationship with a consumer is based on emotions they convey and thus its easier for women to be authentic & trustworthy influencers –  Brigitte Bojkowszky, Global Branding Strategist at the intense Clubhouse discussion on the Role of Women in Shaping the

Content is the fire that ignites creators. Creators get content!! Content attracts audiences, audiences lead to communities…it’s a circular loop that gets hyper accelerated – Paul Lin, Adjunct Faculty NYU & Strategic Consultant of Digital Marketing and Startups at a Clubhouse discussion earlier last week. BeTagged kicked off its maiden event on Clubhouse last week,

Every economy today is about acquisition and retention. The same is the case with brands and influencers. Intelligent brand managers will tell you that one-off influencer campaigns don’t benefit anybody. They simply create more work for both parties. Yet, there are several brands today that flirt with a myriad of influencers, rather than spending time,

The tracking cookie continues to crumble. Firefox and Safari already block tracking cookies by default, and now Google’s Chrome browser has joined the third-party-cookie-blocking fray. Google is set to ban third-party cookies in Chrome by the end of 2021, potentially creating a huge disruption to the digital advertising industry. For the uninitiated – here is

BeTagged gazes whats in store for Influencer marketing #4 Brand influencer partnership will be key Influencers will become true brand partners in 2021, with brands investing in ongoing relationships over an extended period of time. A large number of brands view relationship with influencer as purely transactional. That is changing and smart marketers are realizing that by creating

BeTagged gazes whats in store for Influencer marketing #3 Micro and nano influencers will continue to rise Influencer marketing is a key strategy for promoting your business and products on Instagram, with micro-influencers (those with less than 200k followers) yielding great results for businesses! Data on BeTagged’s platform shows that micro and nano influencers have

BeTagged gazes whats in store for Influencer marketing #2 Video content will dominate Transitory Video content is one of the most engaging forms of content and will soon dominate social media, a clear winner over all other content types. Whether it is short-form videos like those popular on TikTok or Stories or long-form content on

BeTagged gazes whats in store for Influencer marketing #1 Transitory content will keep gaining popularity. Transitory content is something that is available only for a short period and disappears afterwards. Instagram and Snapchat stories are perfect examples of this type of content. Today, people’s attention spans are short, patience is premium and the way they

The pandemic has forced brands and retailers to rethink how they approach key events this year. The approaching festive season will be no exception. Seasonality apart the Point of purchase has moved. As I wrote early into the Pandemic the point of sale / point of purchase is shifting from in store to online.Refer to has-the-point-of-purchase-pop-moved-with-the-entry-of-covid/

Although influencer marketing is not a new phenomenon, it seems to evolve more quickly than other forms of marketing and advertising. As more and more creators enter the market, intent on becoming paid influencers, smart brands and the agencies they work with know that effectively partnering with an influencer takes more than just a large

Before the advent of Internet and social media successful advertising was a question of Artistic creativity and financial power. A leading or boutique agency with a celebrated creative director to produce a 30-45 second ad, high quality high budget production,spend a lot of money with TV and newspapers and it was bound to create a buzz and splash.

While social media influencer marketing is a relatively new concept, it has quickly made a serious impact. The search term “influencer marketing” increased by 325% on Google over 2017, making it the fastest-growing online acquisition method of 2017. And this trend is showing no signs of slowing down. Roughly two-thirds of marketing departments look to

While it’s undoubtedly better than relying solely on intuition, humans playing the role of central processor still creates several limitations.

How Instagram transformed our personal lives Ten years after its first post, the app exerts an almost inconceivable degree of influence over our culture, psychology and relationships By Sophie McBain Kevin Systrom, a 26-year-old Stanford graduate who had recently left ­Google to launch his own tech start-up, was walking along a Mexican beach with his

Brazil’s Central Bank and antitrust regulator suspended Facebook Inc.’s WhatsApp messenger payment features in the country, the app’s second-biggest market with more than 120 million users. The bank decision aims to “preserve an adequate competitive environment, that ensures the functioning of a payment system that’s interchangeable, fast, secure, transparent, open and cheap,” the monetary authority

Point of purchase (POP) is a term used by marketers and retailers when planning the placement of products for consumers, such as product displays strategically placed in a grocery store aisle or advertised in a weekly flyer. Similar to this term is the point of sale (POS), which is the point at which a customer purchases

The reason why many marketers are shifting their marketing budgets from Traditional to Influencers